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Popular add-ons for -10%

LIV Shopper
LIV Shopper
£10.00 £9.00
Reversible Tank top - Brown
Reversible Tank top - Brown
£45.00 £40.50
Sweat-proof undershirt - Khaki
Sweat-proof undershirt - Khaki
£39.00 £35.10
Sweat-proof undershirt - White
Sweat-proof undershirt - White
£39.00 £35.10
Anti-odour socks White
Anti-odour socks White
£22.00 £19.80
✓ Odour-free for days

Bestsellers

£39
Classic non-iron shirt
Slim / Regular / Slim long, White
£119
£25

An autumn wardrobe that doesn't wear out

From Seawool® knitwear to reinforced essentials.
Technologically advanced menswear, without compromises.

Thermal regulationMachine washableOdour repellentPartly made with Oyster shellsItch-freeSoft wool touch
Stay fresh all day
Stay fresh all day

Our technology keeps you odour- and stain-free for days.

Made for life
Made for life

Non-iron stretchy materials combine style and comfort.

A better choice
A better choice

Durable clothes you wear more, wash less and keep forever.

19 products
NEW
Heavy Seawool Cable Sweater
Crewneck, Off white
£129
Seawool sweater
Crewneck, Light blue
£109
NEW
Heavy Seawool Cable Sweater
Crewneck, Dark olive
£129
Seawool sweater
Half zip, Sand
£129
Seawool sweater
Crewneck, Black
£109
Seawool sweater
Crewneck, Olive
£109
NEW
Heavy Seawool Cardigan
Full zip, Off white
£139
NEW
Seawool sweater
Mockneck, Dark Brown
£105
NEW
Heavy Seawool Cardigan
Button-up, Navy
£129
NEW
Heavy Seawool Cardigan
Full zip, Dark grey
£139
Seawool sweater
Crewneck, Navy
£109
NEW
Heavy Seawool Cardigan
Button-up, Dark olive
£129
NEW
£129
Seawool sweater
Half zip, Black
£129
Seawool sweater
Half-zip, Olive
£129
Seawool sweater
Half-zip, Light blue
£129
NEW
Seawool sweater
Mockneck, Navy
£105
NEW
Heavy Seawool Cardigan
Full zip, Dark brown
£139
NEW
Seawool sweater
Crewneck, Dark brown
£95